Successful Marketing in the Google Ecosystem
Thu Sep 4, 6:00 PM - Thu Sep 4, 8:00 PM

Search Engine Optimization, Analytics, Adwords...Google provides tons of tools and methods you can use to promote your business and drive sales. But what are all of these, and how do you use them successfully? Join Eric Metelka, Marketing Manager at G2 Crowd, as he covers the tips and best practices for navigating through the Google Ecosystem.

Topics Include:
• Picking relevant keywords and optimizing your site for SEO
- Adwords campaigns: Making the right bid
- Measuring results from SEO and Adwords in Google Analytics

About the Instructor:
Eric Metelka is the Marketing Manager at G2 Crowd where he helps build and manage our community of software reviewers. He previously helped companies define their growth strategies as a management consultant at The Cambridge Group. He has also held a Marketing Manager position at another tech startup – BestVendor. Eric holds an MBA from Columbia Business School and a BA in economics and math from Northwestern University.