Thu Mar 14, 7:30 PM - Thu Mar 14, 9:30 PM
The Desmond Hotel Albany
660 Albany Shaker Rd, Albany, NY 12211
Community: Downtown Chicago
Description
Russ Klein, CEO of the American Marketing Association, re-imagines the future of marketing and brand building by teaching not just knowledge,
Event Details
but an understanding of how and why the rapidly changing post-digital network-based world requires a new set of paradigms for the 21st Century marketer.
Experience design is the next frontier for all enterprises and brands. Without intentional experience design, a brand is at high risk of losing both its clarity and meaning, two essential predicates for brand building.
Russ’ new and patented construct on Experience Design means a brand can be built on experience design alone and can be strengthened by effective storytelling. Conversely, without intentional and positive experience design a brand cannot compete on storytelling alone.
Experience design is the next frontier for all enterprises and brands. Without intentional experience design, a brand is at high risk of losing both its clarity and meaning, two essential predicates for brand building.
Russ’ new and patented construct on Experience Design means a brand can be built on experience design alone and can be strengthened by effective storytelling. Conversely, without intentional and positive experience design a brand cannot compete on storytelling alone.