Mar 14, 2019 | 7:30 PM | Thursday

Thu Mar 14, 7:30 PM - Thu Mar 14, 9:30 PM

The Desmond Hotel Albany

660 Albany Shaker Rd, Albany, NY 12211

Community: Downtown Chicago

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Russ Klein, CEO of the American Marketing Association, re-imagines the future of marketing and brand building by teaching not just knowledge,

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but an understanding of how and why the rapidly changing post-digital network-based world requires a new set of paradigms for the 21st Century marketer.

Experience design is the next frontier for all enterprises and brands. Without intentional experience design, a brand is at high risk of losing both its clarity and meaning, two essential predicates for brand building.

Russ’ new and patented construct on Experience Design means a brand can be built on experience design alone and can be strengthened by effective storytelling. Conversely, without intentional and positive experience design a brand cannot compete on storytelling alone.

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